Tracey Panek

The Global Blue Jeans Transformation


Ferrum 90/2018 

Blue jeans, which were first manufactured by Levi Strauss & Co. in San Francisco in 1873, revolutionized fashion. A key feature of blue jeans? The color. Blue is symbolic of their origins – pants for blue collar workers. Colored by indigo, blue masked dirt. The planet Earth is often described as the Blue Planet in reference to water, but perhaps the term could be used to describe a world wardrobe. Some speculate that in most countries on any given day, almost half the population is wearing blue jeans. This paper examines the remarkable global rise of blue jeans; how they wear and how they have come to symbolize societal shifts, culture, and politics.


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