Regina Lee Blaszczyk

Visibly Invisible: Color in Modern America


Ferrum 90/2018 

Color is the perfect subject for historians seeking to explore the relationship between technology, modernity, and standardization. The story of twentieth-century color is full of punchy personalities and alluring artifacts, from Rorke, the fashion maven, to the stunning advertisements that dominated the pages of mid-century magazines. They are excellent subjects precisely because of their popular appeal. As historians of technology, it is our challenge to connect these historic actors and artifacts to important themes that can enhance public understanding about consumer culture and everyday life.


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